While consumers are always looking for something new, it’s important to stay ahead of the competition. As more and more entrepreneurs set up a business in Singapore, the market is increasingly becoming more competitive. In fact, among the common concerns of small business owners in Singapore faced in 2015 are rising rental costs, hiring roadblocks, uncertain economic trends, and increasing competition. Evaluating economic forecasts and current global and regional startup … [Read more...]
Pro Tips on How to Turn Your Startup Dream into Reality
A masterful blueprint. A promising launch. A success story featured on magazines and websites. How did the startup superstars do it? When you learned about how they planned their business from the ground up and executed it with authority and style, it appears effortless. And they do things fast without compromising quality. As if they know what they are doing. The truth is they have found not just the formula to make a … [Read more...]
Start-up Debate: Do You Really Need Passion When Starting a Business?
Apart from making an impact on the world, Clate Mask dreamed of achieving financial freedom when he co-founded Infusionsoft. He said he wanted a career that would provide for his family’s basic needs and meet his ideal lifestyle where money was not an issue. But he may not have moved forward without passion. “Passion is your drive, ambition and the love of what you do and who you serve,” he said. He did not let go of his passion to serve entrepreneurs and … [Read more...]
The Non-marketer’s Guide to Building a Startup Brand
Have you ever asked your existing and potential clients about their first impression of your product or services? If yes, do their answers match your expectations? Or did you hope to hear more exciting insights? It’s true that when you are setting up a company in Singapore, you would likely prioritize funding, product development, and company registration before anything else. But when your product is out there, the key to your business’ success is branding. … [Read more...]
How to Create Client Referral Systems on a Budget
There is always exhilaration when you’re at the phase of setting up your company, launching your products or services, inviting your family and friends to try them so they can share your business with their respective circles, and seeing your sales go through the roof for the first time. But reality sets in when you have already exhausted your networks and your list of potential leads has dried up. What if no one else is knocking on your door? Entrepreneurs should gauge … [Read more...]